the vision
Cherry Valley Crossings is a bold redevelopment plan that reimagines the Village as a magnet for new commercial, recreational, and residential offerings, while accommodating its unique amenities. As Cherry Valley is poised to absorb new population and economic growth in the coming years, this corridor is the ideal location to create the physical, cultural, and economic infrastructure to embrace these changes.
The Outdoor Economy
At the heart of this plan is the concept of the outdoor economy, a fast-growing sector of our economy defined by commerce and interaction generated by outdoor recreation and associated land uses.
With its proximity to municipal parks and Winnebago County's vast forest preserves, Cherry Valley Crossings is ideally situated to become a hub for business and living centered around the outdoor economy.
Three Distinct Offerings
Enhanced Boutique and
Large-Scale Commerce
Building on the regional reach of CherryVale Mall and surrounding retailers, Cherry Valley Crossings is well-positioned to offer residents and visitors an enriched commercial community. Through new commercial and mixed-use development, Cherry Valley Crossings will be a hub for boutique stores, immersive retail experiences, and big-box retail centers.
Enriched Hospitality and
Leisure
At the confluence of several major transportation corridors (I-39, US-20, and I-90), Cherry Valley Crossings is ideal for people to pause, play, and stay. With several outdoor amenities in and around the corridor, residents and visitors have abundant opportunities. The Village will encourage new hotel and lodging development to bring new visitors into the fold.
Thriving Residential Neighborhoods
Cherry Valley Crossings will be a vibrant and wholesome place for people of any age or stage of life. The Village will focus on developing diverse housing options for new corridor residents, including townhouses, cottages, loft condos and apartments, live-work units, and estate homes.
430,000
square-feet of new commercial development
40 acres
of new parks, plazas, and recreational facilities
11 miles
of new sidewalks and shared-use paths
900
new units of housing
898
estimated permanent jobs will be created
2682
estimated temporary construction jobs will be created